Tubex: Advancing growth

01 July 2009 | Forestry | Viticulture | Landscaping | Fruit

After more than 30 years Tubex smartens up its image with a new logo and strap line:

Simon White, Tubex’ Commercial Director, describes the rationale for this change.

Tubex has a very strong name and “brand” across the world, in a number of market sectors.  However, we have recognised for some time that the brand has become tired and somewhat old fashioned.  We have much happening at Tubex that is fresh and new, and we felt strongly that our brand should reflect this change.

We set about this project by asking our staff and customers what they thought about Tubex, and our “marketing proposition”.  Through this process we decided that a new company strap line was required that, most importantly, summarised very succinctly what we and our products do.  Having considered a number of options we decided that “Advancing Growth” was the clear winner.  This phrase describes perfectly what our products do.  It also defines our ethos as regards our company, our customers, and our relationship with our customers.

The Tubex logo was designed by Peter Gill Associates (www.petergill.com).  The remit was to build a strong link to the past but to reflect a more contemporary operation.

So, what changes are taking place at Tubex?  Well, this is probably best described as a clearer focus upon our customer needs:

• Greater clarity regarding the benefits of our products
• Greater clarity about the different market sectors within which we operate
• Greater purchasing options for customers with more flexibility
• Greater technical investment in both existing and new products

A key vehicle through which this change is reflected is the company website.